Understanding CPM: A Comprehensive Guide to Cost-Per-Mille in Digital Advertising
In the ever-evolving world of digital advertising, jargon and metrics often shape the landscape of marketing strategies. Among these, CPM, or Cost-Per-Mille, stands out as a fundamental metric that plays a critical role in evaluating and optimizing ad campaigns. This article delves into what CPM is, how it works, and its implications for advertiser